Why Color Consistency Matters

No matter what types of products you make, there’s no denying that color plays an essential role in brand recognition and the perception of quality. Achieving an accurate, consistent blend allows manufacturers to work as efficiently as possible by decreasing the number of scrap parts produced and also reducing manufacturing costs. 

At Plastrac, we understand the importance of color consistency and the challenges associated with it. That’s why we offer our Auto-Disc™ technology, to meet all your blending requirements while helping to not only cut costs and save time, but to meet your exact color specifications. Let’s take a look at why color consistency matters for your product.

Why Color Consistency?

From products to marketing campaigns, color consistency needs to be treated with care and given the significance that it deserves. The proper color consistency can provide several benefits, because it:

  • Reaffirms perception of quality
  • Builds trust between consumers and your company
  • Improves recognition and recall for consumers
  • Helps you stand out from the competition 
  • Adds value to your product and company

The Challenges of Color Consistency

Regardless of your products, creating acceptable parts throughout the run is crucial. For many parts and pieces produced by plastics manufacturers, achieving this color consistency throughout the entire run and from one order to the next can be a difficult process, becoming a thorn in the side of many companies. Many times, they struggle to create products with consistent coloring, especially when it comes to mating parts in an assembly where they need to match. 

At Plastrac, our blending systems allow you to achieve the highest blend accuracy for even short production runs by synchronizing in real time with your molding machine or extruder. With Auto-Disc™, our disc based metering systems provide a homogeneous and reliable blend for your products, regardless of what they are. 

For more information on our products or to find out how Plastrac can help with your injection molding applications, contact us today.